Do you want to rank in the top Google search results? Then make sure that Search Engine Marketing or Search Engine Advertising (SEA) is part of your marketing plan.

With this hands-on group course you will learn all about Google AdWords, how to create effective campaigns with targeted keywords and how to optimize your campaigns for more brand awareness, web traffic and ultimately more conversions and sales! On top of that, you'll get familiar with digital marketing terms like impressions, CTR or CPC. Finally, you'll also learn to set budgets and adjust them accordingly.

After this course you'll be ready to dominate Google´s search results and drive high-value traffic to your site that you can easily convert into customers. Sign up and start campaigning!

Google AdWords - SEA
  • Diploma
  • cpGroupCourseType
  • cpEducationTypeProfessional