The main difference between a content writer and a copywriter

05/07/2022

Copywriters and content writers. Yes, they seem close, at least the words are similar. But in reality, they are very different. This is because, today’s world needs different types of writers, especially businesses. If we want to oversimplify the difference between the two positions, the content writers write to educate, while the copywriters do it to sell. This is why both of them are multi-trillion industries.

Whether you look to hire those types of writers, or to create an entire business based on content writing or copywriting, you need to know the difference between the two, in order to be successful.

copywriter

Purpose

Copywriters write copies and its main purpose is to sell your product, idea, or whatever you want to your customers. In other words – anything that creates conversion and sale is copy – brochures, billboards, texts in commercials, etc. Content is written with the purpose of creating engagement. The texts are often longer and informative.

A copy often ends with a call to action and its purpose is to guide the customer to the product.

A content writer, for example, writes a post about your product. Often these two different jobs are strictly connected in every company and work in a team.

Engagement versus conversion

The content writers create engagement about the product and the trust between the customer and the company. Trends show that ordinary customers are more likely to buy a product they are familiar with. The goal of every copywriter is to increase the conversion rate and the revenue.

Of course, those are only a few examples. Do you want to know more about the difference between a copywriter and a content writer? Then we suggest that you check our Creative Writing category. And just to remind you – content writers and copywriters are among the highest paid jobs in the business world. So what are you waiting for? Sign up now!


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